OpenAI has unveiled SearchGPT, an innovative AI search engine designed to revolutionize online information retrieval. This prototype, currently available to 10,000 test users, utilizes OpenAI’s GPT-4 model to provide organized summaries of web content rather than traditional link lists.
SearchGPT offers detailed descriptions with source attributions, enhanced by features like visual answers and follow-up question capabilities. This positions it as a potential competitor to established search engines and AI-powered alternatives.
In a significant move, OpenAI has partnered with major publishers to develop SearchGPT. The company is introducing tools for publishers to manage their appearance in search results, giving them more control over their content. Importantly, OpenAI emphasizes that SearchGPT is focused on search functionality and is separate from training their generative AI foundation models.
Publishers can opt out of having their content used for AI training while still being featured in search results. This approach aims to address concerns about content usage and attribution that have affected other AI search products.
The prototype phase allows OpenAI to gather user feedback, refine the service, and address potential inaccuracies. The company also plans to use this period to learn more about how publishers and creators can best engage with AI search products and to share insights on content performance.
Currently free and ad-free, SearchGPT faces the challenge of developing a sustainable business model as it moves towards full integration and broader release. This development marks a significant step in AI-assisted information retrieval, potentially reshaping online search and content consumption while prioritizing ethical partnerships with content creators.